26 leaders discuss the shifting attitude toward AI

Artificial intelligence is constantly in the news, and it’s one of the most talked about topics among our Fast Company Impact Council members. Its use and acceptance levels are changing daily, with company direction on how to approach it changing alongside that. Boards, leadership, teams, and customers are also reassessing AI usage in the workplace and in the work product. We asked our Impact Council members what kinds of attitude changes toward AI they are seeing in their ecosystem. This question drew an onslaught of replies—clearly a topic everyone has thoughts about. We are sharing 26 of their responses, ranging from the theoretical to unusual use cases. 1. MOVE AWAY FROM GENERIC USES There’s a divide in how leaders are using it in their communications with teams and the public. There’s a group that is being more passively led by the capability, writing generic content which doesn’t actually sound like them, full of “it’s not this, it’s that,” and dramatic three-word sentences. Arguably it’s doing more harm than good for them. And then there’s a smaller group that is investing time in it to make the LLMs an extension of themselves, using it for their passions, creating custom GPTs, vibe coding useful web apps, training it how to write like them. And you can see them scaling their impact in a really cool way. — Neil Barrie, TwentyFirstCenturyBrand 2. FROM INVESTMENT TO OPERATIONALIZATION Across the board, we’re seeing a shift from what AI investments you’ve made to how AI is operationalized, into process and workflows. Grand pronouncements about AI are meaningless if the benefits aren’t made tangible. For our teams, that translates to a shift from general AI training sessions to functional, role-based sharing of use cases and how AI can streamline work, save time, and drive efficiency, in practice versus theory. We’re also seeing a surprising dichotomy, especially in our younger staff, between those who fully embrace AI an