What Makes Polestar Shine?
Key takeaways
- A chat with the rally racer in charge of making the Swedish brand sing.
- We recorded this episode of The In EVitable a few weeks before yesterday’s news that Polestar will leave the U.S. market in 2027.
- ADVERTISEMENT - CONTINUE READING BELOW Quick HistoryFor those who don’t know, Polestar started as a Volvo racing team and tuner in Sweden before becoming a fully owned subbrand in 2015.
Why this matters: an automotive development that could shape industry direction or buying decisions.
A chat with the rally racer in charge of making the Swedish brand sing.
We recorded this episode of The In EVitable a few weeks before yesterday’s news that Polestar will leave the U.S. market in 2027. While we’re disappointed to see the all-electric performance brand, born of Volvo, leave our shores, the conversation with Joakim Rydholm, Polestar’s head of driving dynamics, is a good one. It provides background on the thinking and dynamics behind the Polestars that are already here and insight into vehicles like thePolestar 5 that are now forbidden fruit to performance-hungry American drivers.
ADVERTISEMENT - CONTINUE READING BELOW Quick HistoryFor those who don’t know, Polestar started as a Volvo racing team and tuner in Sweden before becoming a fully owned subbrand in 2015. This led to dedicated Polestar-badged Volvos, including some favorites, like the V60 Polestar. After China’s Geely Auto Group took controlling interest in Volvo’s automotive division, Polestar pivoted to become the group’s premium EV brand.