Stefanovic's move to outsider politics follows a well-worn lucrative path
Key takeaways
- Stefanovic's interivew with Tommy Robinson sets a new path for the now former Today host.
- And there ain't nothing new about grievance merchants attempting to leverage genuine community disaffection and anxiety into something that can be monetised.
- "So I'm free, truly independent," he started his post-Today exit video on Friday morning, before pivoting to a defence of free speech and a call for more advertisers.
Why this matters: an international story with cross-border implications worth tracking.
Stefanovic's interivew with Tommy Robinson sets a new path for the now former Today host. (Supplied: Instagram)
Link copied Share Share article There ain't nothing new about audience panic: when the baked-in viewers of a show like Nine's Today start to dwindle, any halfway competitive presenter might pull the panic lever to get some attention. That usually involves animals, sick kids or celebrities.
And there ain't nothing new about grievance merchants attempting to leverage genuine community disaffection and anxiety into something that can be monetised. That goes back as far as Cleon of Athens, who turned Athenian anger about the "elites" into a very personally useful populist movement of resentment.