James Murdoch vows ‘ambitious journalism and agenda-setting conversations’ as he takes over New York, Vox brands

Promising a commitment to “ambitious journalism and agenda-setting conversations,” media scion James Murdoch has struck a deal with the Vox Media digital company to acquire New York magazine, the Vox Media Podcast Network and the Vox editorial brand. The deal with Vox, widely seen as liberal-leaning, represents a major move toward his own media empire for the 53-year-old younger son of Rupert Murdoch, who himself owned New York Magazine from 1976 until 1991. And it comes less than a year after the Murdoch family reached a deal on control of the 95-year-old mogul’s media empire after his death, ensuring no change in direction at Fox News, the most popular network for conservatives, under Rupert’s chosen heir, Lachlan Murdoch. Under the new deal, expected to close within weeks, Lupa Systems, James Murdoch’s media company, acquires the three divisions — about half of Vox Media. Neither Vox Media nor Lupa was disclosing the sum. The New York Times cited people familiar with the matter saying it was more than $300 million. The acquired divisions will operate, according to a statement, as a subsidiary of Lupa — called Vox Media. Lots included and some excluded Not included in the deal are the Vox brands Eater, Popsugar, SB Nation, The Dodo, and The Verge. But the deal does include, along with New York magazine, its verticals The Cut, Vulture, Intelligencer, The Strategist, Curbed, and Grub Street. It also includes the Vox Media Podcast Network. which features wildly popular shows like “Criminal” and “Pivot” with Kara Swisher and Scott Galloway. The network “has been the fastest growing business within Vox Media and will immediately put Lupa at the top of the podcast field,” said the Vox statement. James Murdoch, a former CEO of 21st Century Fox who resigned from the board of News Corporation in 2020 over differences about content and direction, is known to hold less conservative views than his father. In the deal reached last year, James and his two older sist