computer-science
California law targeting loud streaming ads takes effect on July 1
Key takeaways
- Streaming ads might be getting a lot quieter this week.
- A California law banning streaming services from showing ads louder than the video content” that they accompany is set to take effect on Wednesday, July 1.
- Ars Technica notes that streaming services have not shared additional details about how they plan to comply with the law.
Streaming ads might be getting a lot quieter this week.
A California law banning streaming services from showing ads louder than the video content” that they accompany is set to take effect on Wednesday, July 1. (Existing legislation already imposes similar volume restrictions on broadcast and cable TV commercials.)
Ars Technica notes that streaming services have not shared additional details about how they plan to comply with the law. While the volume limitations only apply to California for now, it seems likely that any relevant changes would be deployed more broadly, especially with a similar bill set to take effect in Illinois next year.
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