Hit Them Where It Hurts

Last month, the Supreme Court ruled that Louisiana’s recently redrawn congressional map was unconstitutional. The decision effectively dismantled a key section of the 1965 Voting Rights Act allowing for the creation of majority-minority districts, in order to ensure that nonwhite voters would be fairly represented in national politics. Since the ruling, elected officials in several southern states have moved to break up predominantly Black voting districts. Tennessee’s Ninth Congressional District, for example, which encompasses most of the majority-Black city of Memphis—and has elected a Democratic representative to Congress since 1983—has been reshaped to form three Republican-leaning districts.The gerrymandering rush has been speedy, calculated, and legal, prompting no shortage of concern from politicians and voters. On Tuesday, the NAACP announced an effort to do something about it. In a press conference, NAACP President and CEO Derrick Johnson urged Black athletes and fans to boycott state-funded universities in the Deep South, in an effort to exploit one of the region’s biggest weaknesses: its passion for college sports. Flanked by members of the Congressional Black Caucus (CBC), Johnson said: “No one Black should be on a playing field of institutions that’s living off of our labor and yet in states that are seeking to reinstitute a sharecropping reality.”Whether or not a boycott could be effective is complicated. Historically, the participation and dominance of Black athletes has helped college football and basketball become billion-dollar businesses. But the financial landscape has radically shifted in recent years; players are now able to monetize their name, image, and likeness, driving huge bargaining wars for their services. Most highly touted players are able to make millions of dollars without even having to think of going pro. Big-time programs in the South have shown that they are willing to spend to have a top program—and asking young athletes to re