Target Plus Dials Up The Plus As New Brands Join Its Invite-Only Marketplace
Key takeaways
- Retail Target Plus Dials Up The Plus As New Brands Join Its Invite-Only Marketplace By Pamela N.
- Forbes contributors publish independent expert analyses and insights.
- SAN DIEGO, CALIFORNIA - APRIL 25: A Target logo is displayed outside a store on April 25, 2025 in San Diego, California.
Retail Target Plus Dials Up The Plus As New Brands Join Its Invite-Only Marketplace By Pamela N. Danziger,
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market.Follow Author Jul 01, 2026, 12:01pm EDTJul 01, 2026, 12:33pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary Target Plus distinguishes itself from open marketplaces like Amazon and Walmart by offering a carefully curated selection of third-party brands, aligning with Target's focus on style, design, and value. This "cultural reset" strategy is proving highly successful, with Q1 revenues up 6.7% and Target Plus's Gross Merchandise Volume surging nearly 60%. Target aims to scale the platform from $1 billion to $5 billion by 2030, strategically adding new, in-demand brands such as Clarks, Forever 21, JanSport, LovelySkin, and Serta. This partnership-driven approach enhances Target's overall assortment, expands online offerings, and optimizes store space, reinforcing customer expectations for quality and value.
SAN DIEGO, CALIFORNIA - APRIL 25: A Target logo is displayed outside a store on April 25, 2025 in San Diego, California. (Photo by Kevin Carter/Getty Images)Getty ImagesIn the world of third-party retail marketplaces, Target stands apart. While Amazon and Walmart run open platforms where any vendor can pay to play and get their products listed alongside first-party inventory, Target Plus is carefully curated, where only selected brands are invited to play in their sandbox.