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Ubatuba, Copacabana and Northeastern Beaches Are Favorites Among S�o Paulo Residents

Folha (English) · Jun 1, 2026, 2:38 PM

Key takeaways

  • Fernando de Noronha, Porto de Galinhas, Maragogi, and Maceió tied with Ubatuba and Copacabana, each receiving 3% to 4% of preferences.
  • Among exclusively Northeastern beaches, Porto de Galinhas and Maragogi lead with 6%, followed by Maceió (5%), Jericoacoara, Pipa, and Natal (4% each).
  • Most destinations are easily accessible: Maceió and Natal are state capitals with strong urban infrastructure, hotel networks, and diverse cuisine, also serving as hubs for nearby destinations such as the Genipabu dunes.

Why this matters: an international story with cross-border implications worth tracking.

Fernando de Noronha, Porto de Galinhas, Maragogi, and Maceió tied with Ubatuba and Copacabana, each receiving 3% to 4% of preferences. Ubatuba leads the Southeast category for the third consecutive year.

Among exclusively Northeastern beaches, Porto de Galinhas and Maragogi lead with 6%, followed by Maceió (5%), Jericoacoara, Pipa, and Natal (4% each).

Most destinations are easily accessible: Maceió and Natal are state capitals with strong urban infrastructure, hotel networks, and diverse cuisine, also serving as hubs for nearby destinations such as the Genipabu dunes. Jericoacoara and Fernando de Noronha have their own airports; Porto de Galinhas is one hour from Recife; Maragogi, two hours from Maceió.

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