MS NOW Sees Ratings Gains Ahead Of Programming Changes
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- Media MS NOW Sees Ratings Gains Ahead Of Programming Changes By Mark Joyella,
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- MS NOW’s Morning Joe will report a 14% gain in total viewers and a huge 66% jump among viewers in the key demo, with ratings across total day climbing 12% overall and 39% in the key demo.
Media MS NOW Sees Ratings Gains Ahead Of Programming Changes By Mark Joyella,
Forbes contributors publish independent expert analyses and insights. Mark Joyella is a former broadcast journalist who covers media.Follow Author Jun 03, 2026, 09:22am EDTJun 03, 2026, 09:42am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.MS NOW live coverage of Tuesday's primaries in key states like Iowa and California MS NOW/Versant Later this month, MS NOW--the cable news network formerly known as MSNBC--will make the first programming changes since its exit from NBC and relaunch as part of parent company Versant. Those changes--across dayside, weekends and in the key weeknight prime time hours--come as MS NOW continues to see significant viewership growth.
Ahead of formal ratings data being released later today, the network says it returned double-digit increases in May compared to the same period one year ago, growing 9% among total prime time viewers and 39% among viewers 25-54, the key demographic valued by advertisers.