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Target, Walmart and Amazon among brands losing LGBTQ+ consumer spending, new survey says
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- LGBTQ+ consumers are shifting their brand loyalties based on companies' diversity, equity and inclusion policies, according to new research from the Human Rights Campaign Foundation.
- The five companies those respondents most frequently linked to reduced spending were Target, Walmart, Amazon, Chick-Fil-A and Home Depot.
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LGBTQ+ consumers are shifting their brand loyalties based on companies' diversity, equity and inclusion policies, according to new research from the Human Rights Campaign Foundation.
The findings released Wednesday found that nearly 72% of LGBTQ+ consumers say they buy fewer products from companies they perceive as "reducing diversity and inclusion commitments." Nearly 70% also said they have refused purchases from those businesses at least some of the time.
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