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Why Soccer Still Defies Statistical Analysis
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Why Soccer Still Defies Statistical Analysis

Wired · May 12, 2026, 11:00 AM

Why this matters: a development in AI with implications for how people work, create, and decide.

Sarah Rudd, who once ran analytics for Arsenal, made her name applying the tenets of probability theory to movements on the pitch. Even she admits not everything can be solved with data.

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