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Mike Ashley’s Frasers makes €1.98bn takeover offer for Hugo Boss
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Mike Ashley’s Frasers makes €1.98bn takeover offer for Hugo Boss

The Guardian · Jun 10, 2026, 6:11 PM · Also reported by 2 other sources

Key takeaways

  • Frasers has steadily built up its stake in Hugo Boss, founded in 1924.
  • Prefer the Guardian on GoogleMike Ashley’s retail group, Frasers, has launched a near-€2bn takeover offer for the German luxury fashion brand Hugo Boss.
  • The fashion and sportswear group, which owns 26% of Hugo Boss, said it is offering to pay about €1.98bn (£1.73bn) for the remainder of the business to take full control.

Why this matters: a developing story that could shape the day's news cycle.

Frasers has steadily built up its stake in Hugo Boss, founded in 1924. The offer is now expected to go to a shareholder vote. Photograph: Valentyn Ogirenko/Reuters View image in fullscreen Frasers has steadily built up its stake in Hugo Boss, founded in 1924. The offer is now expected to go to a shareholder vote. Photograph: Valentyn Ogirenko/Reuters Frasers Group Mike Ashley’s Frasers makes €1.98bn takeover bid for Hugo Boss Fashion and sportswear group, which owns 26% of the German luxury brand, is now seeking full control

Prefer the Guardian on GoogleMike Ashley’s retail group, Frasers, has launched a near-€2bn takeover offer for the German luxury fashion brand Hugo Boss.

The fashion and sportswear group, which owns 26% of Hugo Boss, said it is offering to pay about €1.98bn (£1.73bn) for the remainder of the business to take full control.

Article preview — originally published by The Guardian. Full story at the source.
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