Poppi cofounder Allison Ellsworth says you have to sacrifice work-life balance to succeed

Prebiotic soda brand Poppi has come a long way since it first appeared on Shark Tank under its original name, “Mother Beverage,” in 2018. Allison Ellsworth cofounded Poppi with her husband Stephen Ellsworth—but before becoming multimillionaires, though, the Ellsworths were maxing out their credit cards to launch Poppi. “My husband told me I was absolutely crazy, but he trusted the vision,” Ellsworth said. “So we maxed out our credit cards, sold one of our cars to buy bottles [and] opened our own manufacturing facility.” The pair invested $90,000 into the business in the first year, while her husband worked various gigs to cover their mortgage. In 18 months of launching what was then “Mother Beverage,” the Ellsworths generated half a million dollars in revenue. Allison Ellsworth speaks onstage during the Fast Company Innovation Festival 2025 on September 17, 2025 in New York City. [Photo: Eugene Gologursky/Getty Images for Fast Company] After locking in a deal with Rohan Orza on Shark Tank, the Ellsworths rebranded “Mother Beverage” to Poppi. All the while, Ellsworth was pregnant and the couple was raising their kids, juggling school dropoff with early morning Zoom meetings. “I think it’s OK to live in chaos, and to like it,” Ellsworth told the Wall Street Journal. “A lot of people talk about work-life balance. I think if you want to be successful, you kind of have to sacrifice that.” While some see long hours and endless availability as a badge of honor, that’s not the case for all—and can come with the risk of burnout. Last year, a survey found that 85% of people said work-life balance was more important to them than pay. Still, another 2025 survey found that two-thirds (65%) believed that sacrificing work-life balance is necessary to be successful. While workers want balance, they believe that grinding is the price of success. For the Ellsworths, that risk seems to have paid off. In the years since its rebrand, Poppi’s TikTok marketing during the pandemic—combined