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McDonald’s unveils new corporate strategy to make stores ‘easier to run’
Key takeaways
- Add ARY News on Google AAResize Mc Donald’s is set to announce a new corporate strategy at a worldwide gathering for franchisees and suppliers in Las Vegas, the company said in a statement on Monday.
- Mc Donald’s, the world’s largest fast food chain by sales, said details including financial figures would be released at an investor event in September.
- The broad strategy’s announcement comes as McDonald’s tries to hold on to lower-income consumers who have cut back on restaurant visits after years of higher prices.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize Mc Donald’s is set to announce a new corporate strategy at a worldwide gathering for franchisees and suppliers in Las Vegas, the company said in a statement on Monday.
The strategy, which the burger giant is calling “Mc Donald’s>NEXT,” focuses on increasing automation, raising standards for hospitality, leaning on social media for marketing, and making its sandwiches and fries taste better.
Mc Donald’s, the world’s largest fast food chain by sales, said details including financial figures would be released at an investor event in September.
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