business
EXCLUSIVE: AMASS Targets Protein Craze With HpO Deal
Key takeaways
- The proposed transaction would increase AMASS's ownership in Hp O from about 15% to approximately 50.0001% on a fully diluted basis.
- Additionally, the company also secured a three-year option to acquire the remaining interest at a purchase price equal to two times revenue.
- HpO produces sparkling protein water containing 5 grams of plant-based protein per can, with zero sugar, no artificial sweeteners and about 22 to 30 calories per serving.
EXCLUSIVE: AMASS Targets Protein Craze With Hp O Deal Akanksha Bakshi Mon, June 29, 2026 at 8:45 PM GMT+7 2 min read AMSS AMASS Brands Group (NASDAQ:AMSS) said Monday it plans to acquire a majority stake in sparkling protein water brand Hp O, expanding its presence in the fast-growing functional hydration market as consumer demand for high-protein beverages continues to rise.
The proposed transaction would increase AMASS's ownership in Hp O from about 15% to approximately 50.0001% on a fully diluted basis.
Additionally, the company also secured a three-year option to acquire the remaining interest at a purchase price equal to two times revenue. Financial terms beyond the stock-based consideration were not disclosed.
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