Apple Will Pay $250 Million to Settle Lawsuit Over Siri's AI Features
Key takeaways
- The proposed settlement, filed Tuesday in California federal court, is one of the largest Apple has ever reached.
- The settlement, which is still awaiting a judge’s approval, includes no admission of fault by the company.
- Apple acknowledged last year that its AI upgrades to Siri were falling behind schedule.
Why this matters: a development in AI with implications for how people work, create, and decide.
Photograph: Bloomberg/Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story Apple has agreed to pay $250 million to settle a false advertising class-action lawsuit accusing the company of overhyping its Apple Intelligence features—specifically a promised AI overhaul of Siri that plaintiffs say never materialized and, according to their lawyers, may not arrive for years.
The announcement comes just before Apple is supposedly set to finally unveil some form of AI-enhanced Siri at its developer conference in June, which would mark another swing at detailing a radically improved digital assistant for the iPhone.
The legal complaint says that Apple allegedly saturated the market with deceptive ads, inducing consumers to purchase iPhones based on “the promise of certain Enhanced Siri features” that Apple had first announced at its Worldwide Developers Conference in 2024, a few months ahead of the release of the iPhone 16.