sports
Why are footballers wearing pink boots at the World Cup?
Key takeaways
- Pink boots as far as the eye can see in the Mexico v South Africa opening game
- There was a time when football boots came in one colour - black.
- That has not been the case over the past quarter of a century or so, with all the colours of the rainbow coming to the party as the major brands have sought to stand out from the crowd.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
Pink boots as far as the eye can see in the Mexico v South Africa opening game
There was a time when football boots came in one colour - black.
That has not been the case over the past quarter of a century or so, with all the colours of the rainbow coming to the party as the major brands have sought to stand out from the crowd.
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