computer-science
A new app, The Mall, is building a universal feed for online shopping
Key takeaways
- But its arrival now feels more timely, as customers face an increasingly fragmented online shopping landscape that has become harder to keep up with their favorite brands.
- That challenge is what first inspired The Mall s co-founder and COO Ellie Konsker, whose background includes working at companies like Tom Ford and Carla Otto.
- Konsker connected with co-founder and CEO Shreya Halder, who studied computer science at Stanford, as part of a female founders circle in Los Angeles.
As younger people return to American shopping malls in greater numbers, a startup called The Mall is bringing the concept online with an app that lets users create a personalized virtual mall from their favorite brands and track sales in one place.
The idea itself is simple, if not novel. But its arrival now feels more timely, as customers face an increasingly fragmented online shopping landscape that has become harder to keep up with their favorite brands.
That challenge is what first inspired The Mall s co-founder and COO Ellie Konsker, whose background includes working at companies like Tom Ford and Carla Otto. At her first startup, a sustainable fashion marketplace, Konsker spotted a larger issue in the fashion and marketing space.
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