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Apple raises prices of MacBooks, iPads as memory costs skyrocket
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- Apple raises prices of Mac Books, i Pads as memory costs skyrocket Stephen Nellis and Aditya Soni Thu, June 25, 2026 at 7:42 PM GMT+7 4 min read AAPL MU NVDA By Stephen Nellis and Aditya Soni
- The move does not affect Apple's main cash cow, the i Phone.
- "We have never seen a component price increase this much, this quickly," Apple said in a statement.
Apple raises prices of Mac Books, i Pads as memory costs skyrocket Stephen Nellis and Aditya Soni Thu, June 25, 2026 at 7:42 PM GMT+7 4 min read AAPL MU NVDA By Stephen Nellis and Aditya Soni
SAN FRANCISCO, June 25 (Reuters) - Apple raised i Pad and Mac Book prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's datacenter buildout.
The move does not affect Apple's main cash cow, the i Phone. But it would take starting price of the Neo - its lowest priced laptop aimed at winning marketshare from affordable Windows and Chromebook laptops - from $599 to $699 months after launch.
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