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Endless Shrimp Deal Was Scheme to Squeeze Red Lobster, Suit Says

Bloomberg Markets · Jun 25, 2026, 6:58 PM · Also reported by 2 other sources

Red Lobster’s $20 all-you-can-eat shrimp deal wasn’t just a badly designed promotion that inadvertently helped tip the iconic American restaurant chain into bankruptcy.

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Fortune Red Lobster lost millions on its endless shrimp disaster. Shareholders say it was a ‘car crash’ designed to squeeze profits CNBC Red Lobster's Ultimate Endless Shrimp promotion described as a 'car crash for the company, lawsuit says

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Endless Shrimp Deal Was Scheme to Squeeze Red Lobster, Suit Says

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