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AtHeart Reference The Cardigans’ ‘90s Hit For New Crossover K-Pop Song
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AtHeart Reference The Cardigans’ ‘90s Hit For New Crossover K-Pop Song

Forbes · Jul 1, 2026, 3:55 AM

Key takeaways

  • Hollywood & Entertainment At Heart Reference The Cardigans’ ‘90s Hit For New Crossover K-Pop Song By Jeff Benjamin,
  • Forbes contributors publish independent expert analyses and insights.
  • Now, the globally focused girl group AtHeart — pointedly, a K-pop act built from the U.S.-based TITAN CONTENTS — is betting that the same melody can cross over all over again.

Hollywood & Entertainment At Heart Reference The Cardigans’ ‘90s Hit For New Crossover K-Pop Song By Jeff Benjamin,

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music.Follow Author Jun 30, 2026, 11:55pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Summary K-pop girl group At Heart is making waves with their new single "Say It," which deliberately interpolates The Cardigans' 90s hit "Lovefool." This move by the US-based K-pop act, built from TITAN CONTENTS, aims to leverage nostalgia as "Lovefool" turns 30. The track credits original "Lovefool" members and producer Ryan "Ryketz" Williamson, known for similar K-pop interpolations of 90s Western pop. Crucially, AtHeart re-records the melody, giving them creative freedom to infuse a faster, funkier beat. "Say It" marks the first in a series of planned 90s reinterpretations, spanning both American and Korean pop, including Roo'Ra's "3! 4!" The group also impresses with unique choreography, incorporating Pilates balls into their routine.

AtHeart, "Say It" Courtesy of TITAN CONTENTThirty years ago, a Swedish band reached the top of the American radio charts when The Cardigans’ “Lovefool” soundtracked an integral party scene in Baz Luhrmann’s Romeo + Juliet, becoming a defining crossover single of the '90s. Now, the globally focused girl group AtHeart — pointedly, a K-pop act built from the U.S.-based TITAN CONTENTS — is betting that the same melody can cross over all over again.

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