This Gen Zer dropped out of college to become an influencer—now he’s a millionaire from selling products like Medicube and Neutrogena on TikTok Shop

Just like generations before, Gen Z is looking to role models for career success. But instead of aspiring to be their white-collar parents, they’re clued into the growing industry of influencers. And as the creator economy continues to grow in reach and profitability, content creators like Logan Walter are fundamentally proving its value. Walter has already hit millionaire-status at 21 years old, just two years after he started selling lifestyle products on Tik Tok Shop, and six years after he posted his first video on the platform. What started out as a creative outlet for a 15-year-old later transformed into a lucrative success story; the massively popular short-form video app, used by 150 million Americans, is as much a hotbed for economic opportunity as it is an entertainment platform. And with just a camera phone and decent internet connection, it’s easier than ever to get in on the creator boom. “The second the pandemic hit, I downloaded TikTok, because I needed something to do to feel creative,” Walter tells Fortune. “I began posting videos trying to bring some light to the world. Honestly, I tried doing comedy dances. It was really for fun. I never realized what I started building at just 15 years old.” Walter’s passion project snowballed into a full-blown career in February 2024, when he recognized the opportunity of selling on TikTok Shop: the app’s e-commerce marketplace, where users can buy products featured in videos. Now, he’s outpacing his peers’ salaries by selling beauty products on the platform. The Gen Z influencer takes home tens of thousands monthly by selling products from Medicube and Neutrogena to his 250,000 followers and counting. And he’s raked in well over a million dollars over the last two years through product reviews, advertisements, and brand partnerships. Quitting college and tapping into the million-dollar potential of TikTok shop selling It didn’t take long into posting for Walter to realize that making TikTok Shop content was a fa