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How The Garden Became The Good Place, As A $3.5 billion Market Continues To Bloom
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How The Garden Became The Good Place, As A $3.5 billion Market Continues To Bloom

Forbes · Apr 27, 2026, 7:54 PM · Also reported by 1 other source

Key takeaways

  • Retail How The Garden Became The Good Place, As A $3.5 billion Market Continues To Bloom By Kate Hardcastle,
  • Forbes contributors publish independent expert analyses and insights.
  • What has changed is not just the structure itself, but the status of the space around it.

Retail How The Garden Became The Good Place, As A $3.5 billion Market Continues To Bloom By Kate Hardcastle,

Forbes contributors publish independent expert analyses and insights. AKA The Customer Whisperer: advisor, broadcaster, Science of Shopping Follow Author Apr 27, 2026, 03:54pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.At Beaverbrook, the luxury country estate in Surrey, England, Wild Kitchen captures one of the clearest directions in outdoor living now: open-air cooking as theatre, atmosphere and aspiration, with travel continuing to influence what people want to recreate at home. https://beaverbrook.co.uk/eat-drink/the-wildkitchen/Beaverbrook EstateHow do our garden’s grow? It seems 2026 consumers are edging less towards silver bells and cockle shells and more towards outdoor kitchens, wellbeing zones and natural waterfalls.

A 2025 industry report valued the global garden rooms market at nearly $3.5 billion for 2025, with Europe holding the largest regional share, and the UK continues to demonstrate that garden rooms as one of the clearest expressions of the “improve rather than move” mindset shaping domestic spending.

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