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Ferrari Luce and Mercedes-AMG GT 4-Door Coupe Compared on Paper: Let the Arguments Begin
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Ferrari Luce and Mercedes-AMG GT 4-Door Coupe Compared on Paper: Let the Arguments Begin

MotorTrend · Jun 24, 2026, 11:00 AM

Key takeaways

  • The spec sheets show a lot of similarities.
  • I’ve been to the tech previews, interviewed senior execs at Ferrari and Mercedes, and attended the launch events of both cars.
  • Make no mistake, both the Luce and the GT 4-Door Coupe are epochal machines.

Why this matters: an automotive development that could shape industry direction or buying decisions.

The spec sheets show a lot of similarities. But they’re very different cars.

The recent reveals of the Ferrari Luce and Mercedes-AMG GT 4-Door Coupe sent the interwebs into overdrive, with clickbaiting social media mavens all over the world—the majority of whom have yet to see either car in the metal—firing off blistering critiques about their design and technology. I’ve been to the tech previews, interviewed senior execs at Ferrari and Mercedes, and attended the launch events of both cars. I’ve driven a prototype of one (I can’t reveal which yet) and ridden in a prototype of the other. Very few people have been as up close and personal as I have with both cars. So, yes, I have some thoughts.

Make no mistake, both the Luce and the GT 4-Door Coupe are epochal machines. The first production electric vehicles from Ferrari and Mercedes-AMG (the nine or so hand-built SLS AMG Electric Drive coupes sold in 2013 don’t count), they ask existential questions of both automakers.

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