Shein accuses Temu of 'industrial scale' copyright breaches in UK legal battle
Key takeaways
- Shein alleges Temu used thousands of its photos to advertise copies of Shein s own-brand clothing on its website, to "piggy-back" on a more established competitor.
- "This was an attempt to steal a march on an existing participant in the market and Temu has sought to obtain, we say, an unfair advantage," Shein s lawyer Benet Brandreth said.
- TEMU COUNTER-CLAIM OVER REMOVED PRODUCTS
Shein accuses Temu of 'industrial scale' copyright breaches in UK legal battle Reuters Mon, May 11, 2026 at 7:16 PM GMT+7 2 min read LONDON, May 11 (Reuters) - Online fast-fashion platform Shein accused Temu of copyright infringement "on an industrial scale", while Temu countered that Shein is using litigation to stifle competition, as a trial opened at London s High Court on Monday.
The case is part of a global legal battle between the fast-growing rivals, with potential implications for platform practices, supplier relationships and the enforcement of intellectual property rights across global e-commerce.
Shein alleges Temu used thousands of its photos to advertise copies of Shein s own-brand clothing on its website, to "piggy-back" on a more established competitor.