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"The Most Important Thing Is to Build a Culture", Says Tiago Splitter, New Chicago Bulls Head Coach

Folha (English) · Jun 23, 2026, 2:23 PM · Also reported by 2 other sources

Key takeaways

  • The 41-year-old from Santa Catarina said the work will focus on player development and building a culture for the coming years.
  • "Sometimes there is a relationship where, when you develop players, that means you’re going to lose a lot of games.
  • With the Bulls investing in a young core and holding four draft picks on Tuesday (23), Splitter asked Brazilian fans for patience: "We know these young athletes will take some time to improve.

Why this matters: an international story with cross-border implications worth tracking.

The 41-year-old from Santa Catarina said the work will focus on player development and building a culture for the coming years.

"Sometimes there is a relationship where, when you develop players, that means you’re going to lose a lot of games. And the most important thing in all of this is trying to develop the players and, little by little, have the wins reflect that. The better they develop, the more wins will come in the future," he said at a press conference on Monday (22).

With the Bulls investing in a young core and holding four draft picks on Tuesday (23), Splitter asked Brazilian fans for patience: "We know these young athletes will take some time to improve. We have to be patient; sometimes it is a long process. It is something Brazilians may not be used to seeing. You see this a lot in American sports; those who follow know there is a stage of building their players."

Article preview — originally published by Folha (English). Full story at the source.
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