TaylorMade Announces Big Change In Product Cycle.
Key takeaways
- Sports Money Taylor Made Announces Big Change In Product Cycle.By Mike Fore,
- The decision makes sense from a logistical standpoint as the companies drivers and woods will now be on the same two-year cycle as their irons, wedges and ball lineups.
- TaylorMade’s vice president of product creation, Brian Bazzel, talked about the difficulties in the woods/hybrid category when it comes to the complexities of innovation in this category of golf clubs.
Sports Money Taylor Made Announces Big Change In Product Cycle.By Mike Fore,
Forbes contributors publish independent expert analyses and insights. Founding member of Break80 Golf.Follow Author May 31, 2026, 10:04pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.OBIDOS, PORTUGAL - SEPTEMBER 12: Detail of Taylormade clubs is pictured on the 12th hole on day one of the Open de Portugal at Royal Obidos 2024 at Royal Obidos Spa & Golf Resort on September 12, 2024 in Obidos, Portugal. (Photo by Octavio Passos/Getty Images)Getty ImagesFor the past five decades, TaylorMade has been synonymous with driver technology. In more recent years, the company has launched new drivers almost yearly, even famously producing multiple new drivers in the same year. That production style is about to change however, as TaylorMade announced this month that they will not be producing a new driver in 2027.
The decision makes sense from a logistical standpoint as the companies drivers and woods will now be on the same two-year cycle as their irons, wedges and ball lineups. That means, for the rest of 2026 and 2027, TaylorMade will stick with the same lineup for their Qi4D series. The series currently has four models for the driver and fairway woods and three models for hybrids.