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DuckDuckGo reports a surge in installs after Google put more AI into Search
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DuckDuckGo reports a surge in installs after Google put more AI into Search

Engadget · May 27, 2026, 9:16 AM · Also reported by 2 other sources

Key takeaways

  • Most of the new installs are on i Phones in the US.
  • Duck Duck Go Duck Duck Go has reported "a sustained surge" of installs in the US in the week that followed Google's I/O developer conference, where the bigger company announced more AI features for Search.
  • In addition, visits to its noai.duckduckgo.com website also grew an average of 22.7 percent week-on-week, with its peak growth of 27.7 percent happening on May 24.

Most of the new installs are on i Phones in the US.

Duck Duck Go Duck Duck Go has reported "a sustained surge" of installs in the US in the week that followed Google's I/O developer conference, where the bigger company announced more AI features for Search. The search engine company says its app installs in the US were up an average of 18.1 percent for six consecutive days, peaking at 30.5 percent on May 25. Most of the new users are on i OS, with installs on i Phones showing an average growth of 33 percent week-on-week and also peaking on May 25 at 69.9 percent.

In addition, visits to its noai.duckduckgo.com website also grew an average of 22.7 percent week-on-week, with its peak growth of 27.7 percent happening on May 24. DuckDuckGo says its growth in the US over the past week was multiple times bigger than the international rate, suggesting that surge of installs was in "response to Google's US-centric announcement" and not a global trend. It was also able to sustain the growth through Memorial Day weekend, which historically leads to lower activity.

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