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Ferrari marketing boss quits weeks after EV launch backlash
Key takeaways
- Ferrari Image caption, The all-electric Ferrari Luce was unveiled in May
- Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce.
- The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer.
Ferrari Image caption, The all-electric Ferrari Luce was unveiled in May
Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce.
The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. He will be replaced by former BMW Italy head Massimiliano Di Silvestre in July.
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