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Uber makes big bets on travel, hotels and AI voice bookings at annual product showcase

CNBC · Apr 29, 2026, 2:47 PM · Also reported by 3 other sources

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  • Uber is breaking into the travel industry.
  • Rather than focusing on its ambitious driverless car bet, Uber used its annual product showcase to feature new verticals, such as hotel bookings and shopping, as it strives to position itself as an all-in-one super app.

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Uber is breaking into the travel industry.

The ride-hailing company on Wednesday announced several new products at its annual Go-Get event in New York as it looks to attract more users to its platform and push to differentiate beyond its mainstay ridesharing business.

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