Big Food “failing to meet hype” on regenerative agriculture
Key takeaways
- Big Food “failing to meet hype” on regenerative agriculture https://www.gettyimages.co.uk/detail/news-photo/corn-field-ready-for-harvest-in-front-of-a-silo-near-luis-news-photo/2264475692?adppopup=true.
- No company has set a target to reduce pesticide use as part of their regenerative agriculture programmes, FAIRR added.
- According to the study, quantified regenerative agriculture targets have fallen from 35% of assessed companies in 2023 when FAIRR last issued a report on the topic to 28%.
Big Food “failing to meet hype” on regenerative agriculture https://www.gettyimages.co.uk/detail/news-photo/corn-field-ready-for-harvest-in-front-of-a-silo-near-luis-news-photo/2264475692?adppopup=true. A corn field ready for harvest in front of a silo near Luis Eduardo Magalhaes · Just Food Dean Best Mon, June 29, 2026 at 7:28 PM GMT+7 3 min read There is a "widening credibility gap" in how the world's biggest food companies are putting regenerative agriculture plans into practice, the FAIRR investor network argues in a new report.
The study, which assesses 78 publicly listed agri-food companies, praises some companies for "strong" governance, ambition, measurement and support for farmers but highlights how pledges have been dropped and the gaps in measuring action.
No company has set a target to reduce pesticide use as part of their regenerative agriculture programmes, FAIRR added.