business
General Mills offloads Häagen-Dazs shops in China
Key takeaways
- The US food giant said the consortium will be granted an exclusive licence to use the Häagen-Dazs brand for ice-cream shops and a gifting business in the market.
- General Mills said the sale “elevates the company’s focus on its brands and channels that provide the strongest opportunities for profitable growth”.
- The deal is expected to close this year, subject to regulatory approvals and other customary conditions.
General Mills offloads Häagen-Dazs shops in China Just Food · Echo G/Shutterstock.com Shivam Mishra Tue, June 2, 2026 at 7:12 PM GMT+7 2 min read GIS General Mills is selling its Häagen-Dazs shop operations in mainland China to a buyer group that includes QSR chain operator Ningji.
The US food giant said the consortium will be granted an exclusive licence to use the Häagen-Dazs brand for ice-cream shops and a gifting business in the market.
General Mills said the sale “elevates the company’s focus on its brands and channels that provide the strongest opportunities for profitable growth”.
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