China’s Top Auto Exporter Chery strengthens footprint in Pakistan with Luxury SUV Push

KARACHI – Chery, China’s leading vehicle exporter for over 23 consecutive years, operating in more than 130 countries and regions with a global user base exceeding 19 million, is further strengthening its position as a global automotive leader. With an increasing focus on quality, advanced technology, safety, and reliability, the brand is positioning itself as a new benchmark in Pakistan’s rapidly evolving SUV market. As Pakistani consumers increasingly shift their preference toward long-term value, fuel efficiency, and advanced automotive technology, Chery Master Pakistan, introduced locally by Master Auto Engineering (part of the Master Group with over 60 years of industrial and automotive experience), is bringing internationally recognized engineering standards and safety features to the local market through its expanding premium SUV lineup. On the global stage, Chery has consistently ranked among top-performing automotive brands. In the J.D. Power China Initial Quality Study (IQS), the company was ranked the No.1 Chinese domestic automotive brand for three consecutive years (2023–2025), reflecting strong product reliability and real-world quality performance. Adding to its achievements, at the J.D. Power 2026 Annual Conference and Awards Ceremony, Chery secured 14 major honours, including five first-place brand-level awards, seven model-level titles, and two exemplary awards. These recognitions span all five major J.D. Power studies—Sales Satisfaction Index (SSI), Automotive Performance, Execution and Layout (APEAL), Initial Quality Study (IQS), Customer Service Index (CSI), and Vehicle Dependability Study (VDS)—making Chery the only “Five-time Champion” across the full ownership experience, from product quality to after-sales service. At the product level, Chery’s SUV lineup, including the Tiggo 7, Tiggo 8, and Tiggo 9, has achieved top rankings across multiple segments, showcasing strong performance across both traditional and new energy vehicle categories. Re