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Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch
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Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch

MacRumors · Jul 1, 2026, 11:39 AM · Also reported by 2 other sources

Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($). An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues." Siri AI will be available for free with i OS 27 and i Pad OS 27 when they are released in September. However, the enhanced chatbot-style Siri will not be available in the EU on iOS and iPadOS until it can find a path forward under the bloc's regulatory framework. That includes the new Siri app for revisiting conversations, expanded Visual Intelligence capabilities, integrated writing tools, Siri mode in the Camera app on iPhone, and more. When the new enhanced Siri AI features were announced at WWDC 2026 last month, Apple said EU regulators did not accept any of the company's proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants. According to the Commission, the Digital Markets Act (DMA) requires Apple to give rival AI assistants access to the same underlying iPhone capabilities as Siri, allowing them to perform many of the same tasks on a user's behalf with appropriate user consent. To address the issue, Apple came up with the idea of a Trusted System Agent – intermediary software that would be designed to let third-party virtual assistants securely access the same system capabilities as Siri AI on EU devices. Apple said the EU rejected the proposal. The EU quickly shot back against that characterization, however, saying the decision not to launch Siri AI in the bloc was entirely Apple's and that the company sought an exemption from its legal obligations rather than a compliant solution. Regulators also said Apple simply requested a blanket exemption from its interoperability obligations under the DMA, something the Commission said is not an available option. The di

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