This CEO keeps going viral for thirst-trapping journalists with $200,000 jobs to be head of content. Yes, he’s trying to prove a point

Every few weeks, a job listing circulates through Linked In that stops journalists mid-scroll. A fintech company hunting for an editor-in-chief. A tech giant poaching a senior Wall Street Journal editor to run its content operation. A healthcare startup advertising a head of content role at double what most masthead editors make. Noah Greenberg is posting them all—and the engagement is, by his own admission, a marketing ploy. “The reason I started posting on Linked In two years ago was because no one had heard of us,” Greenberg, the CEO of content syndication company Stacker, told Fortune. “And I found that one cheap trick was posting a list of jobs for those types of people once a week.” He rejected the notion that he’s a one-man employment agency for people looking to leave journalism, but he admitted, “it kind of caught fire.” But the trick is in service of a thesis that’s backed by a business that’s grown from a $3 million run rate to north of $10 million in under two years, all without raising a dollar of venture capital. The LinkedIn bait is the argument Greenberg was quick to clarify he’s not celebrating the death of journalism. What he’s cataloguing is a structural shift in who funds it. “The tech editor at the Wall Street Journal is now the managing editor at NVIDIA,” he said, referring to Shara Tibken. “Robinhood has purchased multiple newsletters. They bought Chartr. They bought MarketSnacks. They hired [former Verge, Vox and Bloomberg editor] Josh Topolsky to be editor-in-chief. I could laundry list a hundred of them.” When those job listings go viral (which they reliably do), Greenberg said three types of people slide into his DMs. There are journalists curious about making the leap, journalists who already made it and want to evangelize, and journalists who are furious at him for making some kind of equivalence between these jobs and journalism. “To me,”