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ITV says World Cup will be ‘six-week Super Bowl’ for advertising
Why this matters: a developing story that could shape the day's news cycle.
Broadcaster reveals its revenues from expanded tournament are running about 30% higher than Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses dubbing the expanded tournament a “six-week summer Super Bowl moment” for TV advertisi
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