top
Instagram betting ads featuring Kane and Haaland banned
Key takeaways
- The Advertising Standards Authority (ASA) said the ads, which were for an online betting site, breached their code because Kane and Haaland had a "strong appeal to under-18s".
- Oddschecker, which posted the images, said they were "primarily editorial in nature, rather than ads" and that it had set the account to 18-plus.
- However, the ASA said that there was "at least a significant number of children who had not used their real date of birth when signing up" to Instagram.
Why this matters: a developing story that could shape the day's news cycle.
Imran Rahman-Jones Technology reporter PA Media Harry Kane (left) and Erling Haaland in in a Tottenham vs Manchester City game in 2023Two adverts on Instagram which featured football stars Harry Kane and Erling Haaland were banned for being "irresponsible", the UK's advertising watchdog says.
The Advertising Standards Authority (ASA) said the ads, which were for an online betting site, breached their code because Kane and Haaland had a "strong appeal to under-18s".
Oddschecker, which posted the images, said they were "primarily editorial in nature, rather than ads" and that it had set the account to 18-plus.
Article preview — originally published by BBC News. Full story at the source.
Read full story on BBC News →
More top stories
Aggregated and edited by the Scoop newsroom. We surface news from BBC News alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop