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World Cup’s $10 Billion Betting Boom Fuels Market ‘Gamification’

Bloomberg Markets · Jun 12, 2026, 4:44 PM · Also reported by 2 other sources

The World Cup is expected to be the biggest sporting event on the planet. It may also become the industry’s biggest chance yet to turn a global sporting spectacle into an engine for speculative trading.

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World Cup’s $10 Billion Betting Boom Fuels Market ‘Gamification’

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