Taylor Swift files trademarks for voice and image amid concern over AI misuse
Key takeaways
- Taylor Swift performs at Wembley Stadium, London, on her Eras Tour in 2024.
- Prefer the Guardian on Google Taylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.
- On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports.
Why this matters: a developing story that could shape the day's news cycle.
Taylor Swift performs at Wembley Stadium, London, on her Eras Tour in 2024. Photograph: Scott A Garfitt/Invision/APView image in fullscreen Taylor Swift performs at Wembley Stadium, London, on her Eras Tour in 2024. Photograph: Scott A Garfitt/Invision/APTaylor Swift Taylor Swift files trademarks for voice and image amid concern over AI misuse. The singer’s company filed three applications on Friday after Matthew Mc Conaughey launched similar strategy
Prefer the Guardian on Google Taylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.
On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks which cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”