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Spencer Pratt is 'winning the internet,' but can he become mayor of Los Angeles?
Why this matters: a developing story that could shape the day's news cycle.
Pratt, a former reality TV star, is flooding social media with edgy humor, AI slop and combative rhetoric as a way of grabbing attention and winning the vote of the very online. It's a strategy some political experts see as the future of online campaigning.
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