Hannover Messe 2026: Brazilian flair awaits visitors
Key takeaways
- With war in Iran on hold, the world's largest industrial trade fair opens in Hannover.
- "We want to show that Brazil is not only an agricultural powerhouse, but also a global player in industrial technology," said Patricia Gomes of the Brazilian Machinery Builders' Association Abimaq.
- The goal, she explained, is to position Brazil as a leader in green, digital and resilient industries like renewable energy and electric mobility.
Why this matters: an international story with cross-border implications worth tracking.
With war in Iran on hold, the world's largest industrial trade fair opens in Hannover. And Brazil, this year's partner country, is pulling out all stops to convince visitors it's a reliable technology leader.
https://p.dw.com/p/5CHwg Brazil is this year's partner country of the world's largest industrial trade fair and will be represented by more than 300 companies Image: Julian Stratenschulte/dpa/picture alliance Advertisement Brazil is presenting itself with confidence at the Hannover Messe, the world's largest trade fair for the manufacturing industry, opening on April 20 in Hannover, Germany.
"We want to show that Brazil is not only an agricultural powerhouse, but also a global player in industrial technology," said Patricia Gomes of the Brazilian Machinery Builders' Association Abimaq.