Sephora just announced a global store change customers have been asking for

Sephora just broke new ground in the beauty industry, becoming the first beauty retailer to launch sensory-friendly shopping hours at a global scale. During their newly announced “Quiet Hours,” Sephora stores will lower their music, adjust screens, and minimize strong scents. Avoiding these sensory triggers aims to make shopping more accessible for neurodivergent customers, including shoppers with autism and ADHD. Sephora has not yet announced a specific schedule for these hours. With the initiative, Sephora is continuing a trend started by Walmart and picked up by brands across the retail, restaurant, and entertainment industries, making space for neurodivergent customers to have a shopping experience catered to their needs. Making a difference for neurodivergent shoppers Sephora tested its Quiet Hours with a pilot program at 32 stores across eight markets, with resoundingly positive feedback from shoppers and employees alike. The majority of neurodivergent customers said that Quiet Hours “significantly improves” their experience shopping at Sephora. Deborah Yeh, Sephora’s global chief marketing officer, shared in a press release that the initiative furthers the brand’s purpose is “to champion a world of inspiration and inclusion where everyone can celebrate their beauty.” “Quiet Hours at Sephora is one meaningful step in our ongoing commitment to building more welcoming environments for our employees, consumers, and communities—and we know there is still much more to learn and do,” Yeh continued. “We’re proud of this step forward—and equally committed to continuing to listen, learn, and grow alongside the communities we serve.” Though Quiet Hours are designed with neurodivergent customers in mind, other patrons also appreciate their existence. According to Sephora, 90% of clients think Quiet Hours make its stores “more inclusive and welcoming for all.” Quiet Hours are reportedly a hit with Sephora employees, too. One beauty advisor said that the calmer envir