KGI Securities Downgrades Apple (AAPL) to Hold – Here’s Why
Key takeaways
- KGI Securities Downgrades Apple (AAPL) to Hold – Here’s Why Noor Ul Ain Rehman Sun, June 28, 2026 at 2:08 AM GMT+7 1 min read AAPL Apple Inc.
- (NASDAQ:AAPL) designs, manufactures, and sells smartphones, personal computers, wearables, accessories, and related products and services worldwide.
- While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk.
KGI Securities Downgrades Apple (AAPL) to Hold – Here’s Why Noor Ul Ain Rehman Sun, June 28, 2026 at 2:08 AM GMT+7 1 min read AAPL Apple Inc. (NASDAQ:AAPL) is one of the best trending AI stocks to watch in 2026. Apple Inc. (NASDAQ:AAPL) was downgraded by KGI Securities to Hold from Outperform on June 22, with the firm setting a price target of $315. In a separate development, Reuters reported on June 17 that CEO Tim Cook told the Wall Street Journal in an interview that Apple Inc. (NASDAQ:AAPL) plans to increase prices on its products due to the increasing memory and storage chip costs.
It further reported that an increase in AI-driven demand for data centers has led to fierce competition between consumer electronics companies for the decreasing supplies of the key components, which is resulting in sharp price hikes. Cook told WSJ that price increases are unfortunately "unavoidable" and that the company is doing its best to "mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." He, however, did not disclose how much prices could hike, when they may occur, or which products could be impacted.
Apple Inc. (NASDAQ:AAPL) designs, manufactures, and sells smartphones, personal computers, wearables, accessories, and related products and services worldwide.