Carvana launches its first test drive center at a dealership, with more to come

Carvana Carvana just announced something rather unusual. It turned a pre-existing car dealership into a test drive center, with an emphasis on "customer exploration and discovery."

This particular location is in Dallas, but the company has been buying up dealerships throughout the country, with plans for more test drive centers. These dealerships will sell new vehicles from Chrysler, Dodge, Jeep and Ram, so it looks like consumers will not be able to try out used cars.

So what's the difference between this and a standard car dealership? Carvana says that the staff will "focus on support, not sales." It says they will be around to "answer questions" but will direct customers to the website or app for purchasing.