Steph joins Li-Ning, ending sneaker free agency
Key takeaways
- Curry announced the end of his sneaker free agency Monday with a landmark deal at Li-Ning that expands his Curry Brand venture globally.
- Curry opted for Li-Ning over other pitches from American and foreign companies.
- Li-Ning plans to build Curry Brand stores in the United States and in China.
Why this matters: a sports story that could shift standings, legacies, or fan conversations.
Golden State Warriors star Stephen Curry has signed a significant 10-year endorsement contract with Chinese company Li-Ning, industry sources told ESPN, ending a drawn-out recruitment process following Curry's departure from Under Armour in November.
Curry announced the end of his sneaker free agency Monday with a landmark deal at Li-Ning that expands his Curry Brand venture globally. The agreement will include basketball products, athleisure lifestyle wear, the ability for Curry to sign male and female athletes under his brand, and a full golf line.
Curry opted for Li-Ning over other pitches from American and foreign companies. Part of Curry's ultimate decision was his comfort while testing the shoes of two Li-Ning signature athletes: Jimmy Butler, his fellow Warriors teammate, and Dwyane Wade.