Ferrari Reveals Luce, Its First Fully Electric Vehicle, Co-Designed by Jony Ive
Key takeaways
- The first fully electric sports car from Ferrari, the Luce, has arrived, several years after its announcement.
- The Luce, which translates as "light," has four doors and is Ferrari's first five-seater.
- Ferrari's 1,035-horsepower Luce can reach nearly 200 mph and hit 60 mph in 2.5 seconds, according to the carmaker.
The first fully electric sports car from Ferrari, the Luce, has arrived, several years after its announcement. The 2027 Ferrari Luce has a base price of 550,000 euros (equivalent to about $640,000).
The Luce, which translates as "light," has four doors and is Ferrari's first five-seater. The appearance departs from other Ferraris, with a glass-and-aluminum design that might remind you of iconic Apple products. The firm Love From, led by former Apple designers Jony Ive and Marc Newson, was enlisted to develop Luce's aesthetic. The brand's new style has sparked a digital firestorm, with many calling the look disappointing.
Ferrari's 1,035-horsepower Luce can reach nearly 200 mph and hit 60 mph in 2.5 seconds, according to the carmaker. It offers a range of about 330 miles per full electric charge. The signature roar of a Ferrari is now an amplified sound from electric axles pumped outside the car, which can be enabled in the vehicle's interior as well.