Verizon’s ‘Simplicity’ flat-rate plan starts at $30 per month for new customers

Verizon is launching a new Simplicity plan that starts at $30 / month for new customers, or $45 / month for existing ones. In its announcement, Verizon says the plan drops activation and upgrade fees, while offering one flat price for each line. The $30 price for new customers is an "initial promotional offer" that applies after enabling autopay and taking advantage of a discount for switching carriers, according to Verizon. But before customers can ditch Verizon's $40 fee to activate or upgrade a device, they'll need to opt in to the carrier's new loyalty program through the My Verizon app. The loyalty program comes with a new Verizon Doll … Read the full story at The Verge.