Rivian stock falls as R2 SUV deliveries begin, June 2026
Key takeaways
- The declines came even as Rivian announced it was moving up the timeline for an entry-level R2 model — priced at roughly $45,000 — from late 2027 to next summer, according to CNBC.
- Rivian CEO RJ Scaringe committed to gross-margin positivity on every R2 configuration, across a price range spanning approximately $45,000 to $58,000.
- The R2 is central to Rivian's push toward profitability.
Rivian stock falls as R2 SUV deliveries begin, June 2026 Quartz · picture alliance / Getty Images Colleen Cabili Wed, June 10, 2026 at 8:50 PM GMT+7 2 min read RIVN ^GSPC Shares of Rivian dropped 6.6% on Tuesday, touching an intraday peak of $16.92 before pulling back to close at $15.73, as the electric vehicle maker began delivering its new R2 SUV to reservation holders. The S&P 500 lost 0.3% on the day.
The declines came even as Rivian announced it was moving up the timeline for an entry-level R2 model — priced at roughly $45,000 — from late 2027 to next summer, according to CNBC. Expert reviews of the R2 released Tuesday were largely positive.
Rivian CEO RJ Scaringe committed to gross-margin positivity on every R2 configuration, across a price range spanning approximately $45,000 to $58,000. Scaringe said the company expects the sweet spot for sales to be in the low $50,000s once full R2 production is online.