Hot Metal: The 2027 Genesis GV60 Magma Driven
Key takeaways
- The 2027 Genesis GV60 Magma is more than just a rebodied Hyundai Ioniq 5 N.
- Genesis If you find yourself wandering Seoul's Gwangjang Market in search of a meal, it's hard not to be in awe.
- If Magma as a proper noun feels new, that's because it is.
Why this matters: an automotive development that could shape industry direction or buying decisions.
The 2027 Genesis GV60 Magma is more than just a rebodied Hyundai Ioniq 5 N. It's grown up.
Genesis If you find yourself wandering Seoul's Gwangjang Market in search of a meal, it's hard not to be in awe. There's an uncountable number of restaurants, stands, and curio shops to peruse. Custom children's dresses and Pokémon claw games are mixed in among the corn dogs, dumplings, fried chicken, soup, and kimchi—enough to make a cabbage farmer blush. Not a single commercial sign is recognizable to this American, except for what's on the beer bottles. But there are some familiar faces: If you were to believe that all the kitchens with a photo of a celebrity chef eating the spot's specialty are lights-out good, then this market is a food mecca worth the travel. Anthony Bourdain and Gordon Ramsay were the most common I clocked. Wait, what's that? A tank full of baby octopuses? Yup, they cut up the little mollusk and serve it while it's still moving. I'll try anything once.
I'm in Korea to drive Genesis's new GV60 Magma. If Magma as a proper noun feels new, that's because it is. In the vein of Volkswagen's R, BMW's M, and Hyundai's N, Magma is this luxury-car maker's performance subbrand, only it's a word, not a letter. This is the first offering; the G80 and GV80 should get the hot-lava treatment soon. There's also a mid-engine GT supercar expected next year. Plus, there's the Genesis Magma Racing effort that just campaigned a prototype at Le Mans and recently showed a GT3 racer.