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Ube over matcha? New trend tuber takes over coffee, cake and ice cream

Euronews · Jun 29, 2026, 4:00 AM

Why this matters: an international story with cross-border implications worth tracking.

From lattes and cakes to ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next matcha – though the hype has its dark side.

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